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Date: 2021-10-24


How to Become a Writing Coach: A Professional Guide

20 Oct 2021, 4:22 pm

If you have writing skills and tried to make a go at a writing career, you have likely discovered the need for additional revenue streams to help support your writing habit. After all, very few people are able to make a living solely off of their writing.

If you are one of the many writers looking for ways to improve your writing career and make extra money, you may have considered becoming a writing coach to help other aspiring writers who are looking to turn their writing into a career and into money.

Top-3 Reasons to Become a Writing Coach

Man in black suit jacket writing on a notebook

There is nothing more satisfying than seeing someone you’ve coached achieve great success in their writing.

Being a writing coach can be a good source of secondary or supplementary income. According to Glassdoor.com, the average writing coach can expect to earn around $20,000 per year from coaching.

Over the next ten years, the writing coach field, including teachers and instructors, is expected to grow about three percent. Because of the low rate of job growth, you will need to stand out if you want to be a top-tier writing coach.

So, what do you need to do in order to start a career, or a second career, as a writing coach?

I Want to Become a Writing Coach: Where to Start

As should be obvious, the first thing that you will need is writing skills. In order to become a writing coach, you will need to be able to demonstrate that you are a good writer. You can do this in one of many ways.

Typically, a writing coach will be able to demonstrate that they have published their own writing professionally, that they have obtained an advanced degree in English or writing, or that they are currently or formerly employed as an English or writing instructor.

While there are no formal qualifications for becoming a writing coach, most clients will want to see that the person they are trusting to teach them writing has the skills and the knowledge to effectively train them in writing.

Second, another obvious point is that you will need to have good people skills. As a writing coach, you will be working with people. Typically, that means working one-on-one with a client, though you might also conduct small group seminars and discussions, or potentially teach classes. In order to be an effective coach, you will need to be able to connect and communicate with your clients effectively.

The exact educational requirements you will need will depend on the type of writing coach you choose to become. For example, if you choose to become a writing coach at a college or university in its writing center, you may only need a high school diploma and to maintain a particular grade point average in your writing studies.

If you choose to become a writing coach at the professional level for individual clients or for a company, you will likely need a minimum of a bachelor’s degree or even a master’s degree in order to obtain employment as a writing coach.

As a writing coach, you will also need great time management skills. That’s because most writing coaches work independently, often from their homes, coffee shops, clients’ homes, or remotely, and need to be able to manage their time, make appointments, schedule coaching sessions, and devote time to paperwork and billing

. For most writing coaches, there is little or no oversight, and you will be in charge of managing yourself and developing your own schedule—while sticking with it.

Clients: Choosing, Coaching, Caring

woman signing on white printer paper beside woman about to touch the documents

When you have taken the first step and are on the path to becoming a writing coach, it is generally a good idea to take time to think about the type of client that you want to reach. In many cases, that means that you will need to think about which people you want to work with.

Popular choices include high school students, college students, second-language learners looking to improve their English, or adults working on creative writing or professional writing projects. Each type of client requires a different type of skill set in order to help effectively, but each type of client also requires a different type of marketing and outreach in order to attract the kind of client you want.

Some coaches are general purpose and will try to attract many types of clients. Even if that is the case, you will want to tailor advertising and marketing material to each type of client to help make sure they know that you provide the writing services that they need.

Be Ahead of Others Starting with an Organized Service

Another way to enter the writing coach field is to join an online company that provides professional essay writing services such as SmartWritingService.com. These services offer students custom help with academic papers so they can write better papers for themselves.

Some writing coaches feel that this can be an unethical path because you will be producing complete written documents to order. But doing so can help clients to understand the writing process and to see how a professional writer can create an essay and support its main points.

Being able to show that you have produced a writing professional can also be an effective credential if you go on to coach writing on your own later on. If you do choose to join an online essay writing company, you will likely need some additional educational credentials because most online essay writing services require a master’s degree or a Ph.D. to join.

The post How to Become a Writing Coach: A Professional Guide appeared first on The Better Web Movement.

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E-commerce World: What You Need to Know About Reverse Logistics

16 Oct 2021, 4:32 pm

In this age of e-commerce, we are always talking about what a business sells, ways to gain more customers, and means to speed up the delivery process. However, not much attention is given to product returns, or in business lingo, “reverse logistics.”

Dealing with returns is an integral part of the business if you are selling products. It is inevitable. So, just as important as making your products good and your delivery service excellent, providing a streamlined return process cannot be set aside.

What Is Reverse Logistics?

Crop man sealing carton box with tape

Reverse logistics is just a price of doing business. No matter how good your products are or your delivery service may be, there will always be customers who want to return an item or items.

Many e-commerce businesses tend to focus more on marketing, sales, delivery, and customer service. When it comes to returns, not so much attention is given. Aside from being costly, handling returns can be a hassle.

In fact, some companies make their return policy cumbersome so that customers do not even bother returning the item anymore. For the company, it helps save money. But little did these companies know that customers who experience such policies do not bother ever shopping at their stores again.

So, the pitfall of an inefficient return policy? Loss of potential long-term, loyal customers. Providing a streamlined and easy return process is one way to deal with product returns. You can efficiently resolve problems with returns by using e-commerce returns management software. Apart from that, educating your business about what causes these returns is crucial.

A report states that 30% of reverse logistics is caused by customers receiving damaged goods. 27% is due to inaccurate product descriptions. Considering such data, these are ways your business can reduce product returns you receive.

How to Minimize Product Returns

1. Quality Control

Headset

As mentioned, one of the top reasons for returns is shipping incorrect items. When you are a small retail business, you can package items manually and ship orders by yourself. However, as the business grows, miss-shipments sometimes happen. Quality control at the warehouse and by the shipping team could get mixed up.

As with anything else in business these days, though, there is always a solution to reduce returns, investing in inventory management software can ensure you ship the correct item to the right buyer. With an automated process, inventory tracking is easier, and there are lesser chances of damaged items and there’s also a higher accuracy in order fulfillment.

2. Provide Accurate Product Description

Image of product description

Another common cause of product returns is inaccurate product descriptions. Since customers cannot touch the items, they have to rely on the photographs and spec sheets. Given this, it is crucial to accurately describe your products to customers. That way, it is clear for them what to expect when they buy the item.

Providing high-quality photos can never be underestimated. Visuals help customers imagine how the product would suit their needs. Make sure the images you provide are in higher resolutions and taken from multiple angles. It is essential as well to show the exact color of the product.

Apart from quality images, a well-written product description is necessary. The product spec section should contain accurate and relevant information about the products. These include dimensions, options, and other relevant data.

3. Represent Correct Sizing

When it comes to the apparel industry, one of the typical causes for item returns is incorrect sizing. It makes sense why most apparel gets returned due to sizing issues. Buyers cannot try on clothes before purchasing, so the item will likely not fit.

Nonetheless, oversizing issues can be reduced by using sizing software and charts. Sizing software such as TruFit allows users to determine how well clothes will fit even without trying them on. By using any sizing software option, your business minimizes the chances of product returns.

4. Value Customer Reviews and Feedback

Star Rating

One of the most effective ways to minimize product returns is encouraging customers to leave reviews and feedback on their purchased items. Online consumers look at product reviews first before finalizing a purchase. Think of all the time you have done that when buying a product online.

Customers tend to trust reviews of fellow customers rather than your business’s product description.

5. Offer Real-time Customer Support

Happy call center agents looking at camera

In some cases, customers return items, not because of any actual problem but because of a simple misunderstanding of using or assembling a product. This can easily be resolved by providing real-time customer support and live chat.

Even before a customer has initiated the return process, it can be halted by giving a resolution. Moreover, real-time support could mean that returns can be avoided by replacing items without refunding the customer.

Bonus Tip: Embrace a Liberal Return Policy

Lastly, it is always an advantage for you to embrace a liberal return policy. Having a liberal return policy helps build customer loyalty.

One essential rule when adopting a return policy is to cap the return period at 30 days. The whole return process should be provided clearly, including who will shoulder shipping expenses and how the refund process works. Again, product returns are inevitable in some businesses. But by following these tips, it can be mitigated and handled well.

The post E-commerce World: What You Need to Know About Reverse Logistics appeared first on The Better Web Movement.

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Digital Marketing Strategy: How to Structure a Plan?

15 Oct 2021, 1:30 pm

Since the early days of the internet, marketers have been looking for ways to promote their company’s products and services. Over time, digital marketing grew, became more complex and companies started investing more money in it. And so, global digital ad spend is expected to reach $389 billion in 2021.

Back in the day, digital marketers didn’t have to spend time on planning their campaigns but that has changed as well. If you want to have an effective strategy, you need to have a structured plan that allows you to have a greater impact, attract more customers, and have high conversions.

Establish your goals

Marketing man people woman

Do you know what you want to accomplish with your campaigns? Everyone’s ultimate goal is to increase profits, but you need to be much more specific if you want to have an actionable campaign. You need to have a set goal that will define what actions you will take in the future that will help you meet those goals. And you also need to make a distinction between SMART goals and those that aren’t.

For example, just saying you want to increase the number of visits to your website isn’t a SMART goal. But saying you want to reach a certain amount of visits a month and define the actions you need to take to make those goals attainable is definitely a SMART goal.

Decide what strategies and tactics you want to focus on

When you know what goals you want to achieve, you will have a good idea of the strategy you should focus on. Let’s use the same example and say you want to increase the number of visitors your website gets. There are multiple tactics you can use for this, but the most popular one is SEO.

SEO, or search engine optimization, is an essential part of any digital marketing strategy and it can help you gain a lot of organic traffic. When you apply the right SEO tips to your strategy, Google will see your website as worthy of a high ranking and will suggest it to the right people.

There are different types of SEO, but one that businesses often forget about is local SEO. And this is a big mistake because it can help you attract people from your area. For example, if you’re located in Melbourne, you can hire an SEO agency Melbourne-bound for your local SEO that knows your local market well and will help you attract local customers.

Know what digital channels you want to use

Person holding black iphone 7

When it comes to digital marketing, there are a plethora of channels you can choose from, each with its strengths and weaknesses. The channels you choose depend on what message you’re trying to get across, who you’re targeting, what you’re selling, and what’s your end goal.

One very popular digital channel among marketers is social media. It gives you a chance to target a large group of people, interact with them, and promote your business. As much as 89% of people will buy from a brand after they follow it on social media and people often recommend brands they follow on social media to their friends and family.

But before you can reap these benefits, you need to gather a following. If you use Instagram, for example, you can hire an agency that will work on getting you real Instagram followers who are engaged and interested in your brand and what you have to offer.

Create buyer personas

Woman's hand writing the word "audience" on a whiteboard, with arrows.

A wide-reach campaign won’t do anything except spending a lot of money while providing little to no ROI. To truly find success in your campaign, you need to know who’s most likely to buy from you and create buyer personas that define your target audience.

A buyer persona is a description of a person who has all the traits of your ideal customer. To create a buyer persona, you can use demographics such as age, gender, location, income, hobbies, and job title.

Creating buyer personas is an important part of your digital marketing plan because it helps you determine what type of ads and campaigns you should create. Knowing the person you’re selling to makes it easy to create a marketing message they’ll find relevant.

Have a unique selling point

Boxed water is better

Every business has to deal with a competitive market. When coming up with a plan for your digital marketing strategy, you should ask yourself what makes your business different. Find at least one thing that makes you stand out from your competitors.

This is known as Unique Selling Point or USP. Your USP gives your audience an insight into your brand, strengthens your brand’s image, and makes your customers feel confident about choosing your business and products over your competitors.

The easiest way to define your USP is to define your brand’s values and mission. When you know why you do the things you do and what motivates you to provide for your customers every day, it’s easier to realize why you’re unique.

Final thoughts

Marketing is constantly evolving and for someone to be a good marketer, they need to keep up with the trends and always have a good plan. Currently, digital marketing is the most widely used, and if you have a plan for your digital marketing strategy, you’re going to achieve your goals sooner or later.

The post Digital Marketing Strategy: How to Structure a Plan? appeared first on The Better Web Movement.

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